Understanding the Choices for CRM Software
CRM software is actually so much more useful and powerful than you may initially think. Of course, it’s a problem that a lot of people don’t appreciate the importance of CRM in general, but you’re a smart business owner, and you know that it’s key to customer retention, failed to mention conversion. However, while CRM software can make this whole process go so much more smoothly, you’re faced with a lot of options when looking for CRM software. This especially applies to sales CRM software, which is complicated in an industry that has inflated ridiculously with features and implementation choices that will just make your head spin. Unless you’re a software guy, and where not condescending to you if you’re not, it’s really hard to understand what the heck any of this even is, and what the consequences are for picking one of these choices. So, today, I’m going to help you figure that out. We’re going to look at the primary ways in which the software is implemented, explain what th...