Micro Business Growth Strategies
All small businesses should have a strategy for growth, how they are going to move from something small and new to, something larger, and perhaps one day something big. It is important to review everything you do so you can assess what is working and what is not. A part of that will include small business advertising strategies. These are the things that will take you to where you want to be five years on, ten years later and so on. Think about where new customers are going to be found, how you can expand your business into new markets and what new services or products can you offer? Penetrating the current market The first thing to do is to assess how you can increase your share of the market with your current service or product. This means going against your competition and making changes that put you ahead of them. That might mean offering the product or service for a little less than they do, it might mean you offer promotions or special offers, discounts. Extending to othe...