Achieve the Full Potential of your Website

 As a small business owner, you are likely aware that your website is an essential part of your presence online and how successful your online marketing is. You need to ensure your website design Ireland, is functional but also attractive and that it is doing all that it can to market your brand well and reach your targeted audience. There are a few common mistakes that some small business owners make when it comes to website design so here is a look at three of the things you need to focus on.

Three things to consider

  1. Spend some time building trust – Building trust with the visitors to your site is important and there are some easy things you can do to have that happen, and that will also raise your conversion rate. On every page, you should have your address, name and contact information, usually at the footer. If you are e-commerce you should have your certificates of security like sitelock and SSL certificates displayed clearly so consumers know you protect their data. If the security and professionalism of your site come in question, people will not trust you and not visit you or recommend you. You should also have an About us page on the site where you are transparent and have something personal that people can connect with. Always be clear about guarantees you offer, as well as return policies, and such. Your website design Ireland agency should also include a promise that the data you collect from them is safe. 
  2. Avoid making your site too flashy – Sometimes when you hire an inexperienced website design in Ireland they might get carried away with adding super flashy content and graphics. But going overboard with things too bold and too busy can actually drive people away because it is just too much. For better branding and retaining visitors, you should have a site that has an interface that impresses but is clean. They need to be able to find what they are looking for! Content added to the site needs to be high quality, relevant and not long and rambling stuffed unnaturally with keywords.
  3. Make sure you have call to action buttons – These buttons are important as they move your visitors to other places on the website. By moving them to other areas of the website they are on your site for longer and are more likely to move from being a visitor to being a customer. It also makes their experience better as they move to where they need to be to get the answers they want without having to spend ages looking for where to click.

Conclusion

When you are considering the kind of web design Ireland professionals have to offer for your small business, make sure that the site is not all style and no substance. Look for experts with experience and an understanding of what your business goals are so they can best achieve the site that can meet your current needs and grow with you as your business grows.

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