Digital Marketing Covers A Broad Range Of Assets And Tactics

 Digital marketing is also referred to as internet marketing or online marketing. It is a term for a number of different tools used for advertising digitally such as SEO, email marketing, mobile apps, PPC and social medial marketing to name a few. Here is a closer look at what assets and tactics digital marketing Howell might cover.

What is digital marketing?

Any efforts to advertise or market online fall under digital marketing. Some people perform some marketing themselves and some choose to hire professionals in digital marketing Brick to ensure they get the best campaigns. There is a lot that falls under it and it is one of the most important marketing areas in business today when you consider how many people use the internet for so many different needs. Here is a look at some of the more common assets and then the more common tactics.

Common assets in digital marketing

  • Interactive tools
  • Online lookbooks and brochures
  • Blogs
  • Reviews and PR
  • Social media
  • eBooks
  • Branding
  • A website
  • Infographics

Common tactics

Email Marketing - Using emails businesses can communicate with targeted audiences, draw back in past customers, offer promotions, special deals and rewards and such. Links will direct them to somewhere on the website.     

Search Engine Optimization - SEO is essential and a big part of digital marketing Howell and elsewhere. The idea is to optimize any online content, websites, blogs and so on, so that you can improve your ranking in search engine results and get more traffic to the site.  

Native Advertising - This is advertising that is mostly content-led and then featured on a platform along with other people’s content. 

Content Marketing - This is the creation of content, written, video or other that is relevant and also promotes traffic growth, brand awareness, and lead generation. Where before content tended to be forced and crammed with keywords now search engines expect it to be high quality and on topic.      

Pay-Per-Click - Also called PPC this is a way businesses drive traffic online towards their website by paying every time someone clicks on an ad that leads to your site. Google Adwords is a famous example of PPC. 

Online PR - The process of getting earned online coverage using things like blogs, digital publications and other content based sites is called online PR.    

Social Media Marketing - A big part of digital marketing Brick is social media marketing because so many people use at least one social media platform several times a day, and many use multiple platforms. You can promote the business and your brand, connect with your audience, see what people want, generate more traffic and leads and create a more loyal customer base.   

Marketing Automation - This is talking about software online that exists to make certain marketing actions online automated. It saves people having to spend time doing repetitive tasks, like sending out emails or making social media posts, when at least some of that can be automated.       

Affiliate Marketing - This is a performance-based type of online advertising where when you are online you can get paid for reviewing services or products for different businesses.

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